EPISODE 11: How to Create a Course Without Breaking the Bank
"Stop being fancy and get to work." - Hazel June
Funnels - do I really need an armful?
I was scrolling on my FB feed and that question caught my eye. She's planning to launch an online course and she's stuck on "tech." Quite frankly, it's a common roadblock course creators face.
Here's the thing though. You don't need a membership platform to launch your 1st online course.
Let me show you how.
How to Build a Course Without Going on a Spending Spree:
1. Decide who your ideal client is.
2. Get to know them by building relationships and asking questions.
3. Find out what their problems are and create a solution to address that pain point.
4. Package the solution into an online course by creating an outline based on what your audience wants to learn.
5. Map out your course outline and sell your course as a beta.
7. Deliver the training live using a Secret/Closed Facebook Group. If you're not comfortable doing the training live, you can record it and upload the videos on Facebook. Use the "Units" Feature on FB Groups to organize the content.
Things You Need:
2. Free messaging tools like FB Messenger, Email, and Skype.
3. Tools that you can use to organize your course outlines such as Google Docs, Microsoft Word, Evernote, or Trello.
4. A Facebook Group.
5. Any phone with a great quality camera and working headset that you can use for FB lives.
6. Zoom or Loom to record your training videos.
7. Google Slides, Keynote, or Powerpoint for your slide decks, if you prefer to use one.
8. Confidence and belief in the solution you offer.
9. Willingness to help your audience.
Things We Learned:
1. Forget being fancy: When you focus on tech — you're taking your focus away from what really matters when you're just launching your pilot class: Sales and Student Results.
2. Don’t overcomplicate things: Stop trying to imitate a course that's probably gone through several content iterations and tech upgrades. Use simple tools to commence your online course.
3. Ultimate goal: The goal of your initial course is not only to validate a need but also to leverage your learners' insights and feedback for course improvement.
- You can launch a course even if you don't have a membership platform.
- Start simple and forget being fancy.
- Students’ results and feedback are essential for improvement.
If you also want to take procrastination and perfectionism to the curb - I got you! Grab a copy of my Dreamers & Doers Digital Planner by clicking the button below.