EPISODE 8: 12 Ways You Can Leverage Courses in Your Business
"If you want to decrease cost and improve efficiency, creating an online course is a sound option to standardize your employee onboarding process." - Hazel June
Most people think that online courses are only used to generate revenue or sales.
While it’s the most popular use of online courses, it certainly is not the only one.
There are definitely other ways that you and your business can benefit from creating courses and in this episode I’ll go over the 12 ways you can leverage courses in your business.
There are 4 main categories that you can leverage courses in your business - lead generation, sales conversion, retention and efficiency & cost.
How to Leverage Courses In Your Biz
Here are other ways that you and your business can benefit from creating courses.
1. Lead Generation.
You can create mini-courses like video training, email course, 3-part video training series and 5-day challenges to attract new customers. It's easy to consume and has a lot of perceived value.
2. New Client Onboarding.
Do you have a systematized process for signing up new clients? If yes, I suppose you also tend to repeat the same set of information, yes? If you do, packaging your new client onboarding process into an online course will definitely help you save time and increase your efficiency.
3. Staff Training.
Do you have a team? If yes, how do you normally onboard your new employees? How do you usually delegate some tasks and ensure they deliver as expected? If you want to decrease cost and improve efficiency, creating an online course is a sound option to standardize your employee onboarding process. You can also create video tutorials of the tasks you'd like to delegate to your VA.
FREE Resource: Ways to Leverage Courses Mind Map